Rachel Parker

I help companies win the inbound marketing game through insanely good content. Take a spin through some of my greatest hits; for industry-specific portfolios, click one of the links above.

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GDPR: Ignore It at Your Own Risk

If your company does business in the European Union, you are likely to face a major overhaul of the way you handle your customer data. That’s because in 2016, the European Parliament passed the EU General Data Protection Regulation (GDPR), a sweeping change that will affect all companies doing business with EU residents, regardless of where the companies are based. To understand the GDPR, it helps to understand the European view of privacy. In Europe, unlike in the United States, personal priva
True Influence

Shorter vs. Longer Content: Which Is Better for Marketing?

As more brands recognize the value of delivering custom content to their audiences, the question: “How long should my content be?” inevitably works its way into most conversations. Google this question, and you’ll get more than 500 results; with success stories that can be found across the board. Inbound marketing guru Neil Patel draws more than 100,000 visitors to his blog every month, with posts of 2,500 words or longer, while Seth Godin has risen to the ranks of content superstardom with his

Schlumberger-Weatherford JV Could Challenge Halliburton

On March 24, 2017, Weatherford and Schlumberger announced a proposed joint venture to deliver completions products and services for the development of unconventional plays in the United States and Canada. Going by the name OneStim, the venture will boast one of the largest hydraulic fracturing fleets in the industry, possibly rivaling that of Halliburton. Schlumberger’s hydraulic fracturing fleet currently has 2 million horsepower and Weatherford’s is estimated at 800,000-1 million HHP. The com

AI and Machine Learning: Not just for data scientists anymore

While industry thought leaders are predicting a surge in the use of artificial intelligence (AI) and machine learning this year, much of that usage is still siloed in the hands of large technology enterprises such as Apple, Google, and Facebook. In fact, your smartphone has a lot more AI in it than your local call center operator terminal. In a recent Forrester survey among technology and business professionals, 58 percent responded that their organizations are researching AI technology; however
Heritage Land Bank

Is a Land Bank Right for Me?

One of the most common questions we hear when people first meet us is “What is a land bank, anyway … and how do I know if I need one?” If you’ve been wondering the same thing, we’ve got the answers you need. A land bank is a bank formed for one central purpose: providing loans for purchasing land and financing other needs of farmers, ranchers, and rural homeowners, such as Both land banks and deposit banks (the traditional banks you see on every street corner in a large city) provide loans, bu
Amsterdam Printing Blog

How Local Retailers Can Gain a Competitive Edge

As the retail industry faces new challenges from shifting consumer expectations, small, local businesses are realizing that the big chains’ losses can turn into their gain. Big-box stores are closing across the country, and not just because of competition from e-commerce. Industry analysts are also citing a lack of concern for the customer experience and a failure to build personal relationships with patrons, both of which have finally come to a head. In this environment, smaller retailers are

Completing the picture: Integrating IoT into your analytics strategy - IoT Agenda

In just a few short years, the internet of things has revolutionized the way many organizations do business, and the results are starting to show: McKinsey has estimated that by 2025, the economic impact of IoT applications could be as high as $11 trillion per year. Every minute of every day, valuable data from IoT devices — ranging from smartphones to equipment sensors to “smart” shelves in retail stores — zooms its way into our servers to be ingested, warehoused, analyzed and (ideally) levera
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