Rachel Parker

I help companies win the inbound marketing game through insanely good content. Take a spin through some of my greatest hits; for industry-specific portfolios, click one of the links above.

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Shorter vs. Longer Content: Which Is Better for Marketing?

As more brands recognize the value of delivering custom content to their audiences, the question: “How long should my content be?” inevitably works its way into most conversations. Google this question, and you’ll get more than 500 results; with success stories that can be found across the board. Inbound marketing guru Neil Patel draws more than 100,000 visitors to his blog every month, with posts of 2,500 words or longer, while Seth Godin has risen to the ranks of content superstardom with his

GDPR: Ignore It at Your Own Risk

If your company does business in the European Union, you are likely to face a major overhaul of the way you handle your customer data. That’s because in 2016, the European Parliament passed the EU General Data Protection Regulation (GDPR), a sweeping change that will affect all companies doing business with EU residents, regardless of where the companies are based. To understand the GDPR, it helps to understand the European view of privacy. In Europe, unlike in the United States, personal priva

Schlumberger-Weatherford JV Could Challenge Halliburton

On March 24, 2017, Weatherford and Schlumberger announced a proposed joint venture to deliver completions products and services for the development of unconventional plays in the United States and Canada. Going by the name OneStim, the venture will boast one of the largest hydraulic fracturing fleets in the industry, possibly rivaling that of Halliburton. Schlumberger’s hydraulic fracturing fleet currently has 2 million horsepower and Weatherford’s is estimated at 800,000-1 million HHP. The com

AI and Machine Learning: Not just for data scientists anymore

While industry thought leaders are predicting a surge in the use of artificial intelligence (AI) and machine learning this year, much of that usage is still siloed in the hands of large technology enterprises such as Apple, Google, and Facebook. In fact, your smartphone has a lot more AI in it than your local call center operator terminal. In a recent Forrester survey among technology and business professionals, 58 percent responded that their organizations are researching AI technology; however

Is a Land Bank Right for Me?

One of the most common questions we hear when people first meet us is “What is a land bank, anyway … and how do I know if I need one?” If you’ve been wondering the same thing, we’ve got the answers you need. A land bank is a bank formed for one central purpose: providing loans for purchasing land and financing other needs of farmers, ranchers, and rural homeowners, such as Both land banks and deposit banks (the traditional banks you see on every street corner in a large city) provide loans, bu

How Local Retailers Can Gain a Competitive Edge

As the retail industry faces new challenges from shifting consumer expectations, small, local businesses are realizing that the big chains’ losses can turn into their gain. Big-box stores are closing across the country, and not just because of competition from e-commerce. Industry analysts are also citing a lack of concern for the customer experience and a failure to build personal relationships with patrons, both of which have finally come to a head. In this environment, smaller retailers are

Completing the picture: Integrating IoT into your analytics strategy - IoT Agenda

In just a few short years, the internet of things has revolutionized the way many organizations do business, and the results are starting to show: McKinsey has estimated that by 2025, the economic impact of IoT applications could be as high as $11 trillion per year. Every minute of every day, valuable data from IoT devices — ranging from smartphones to equipment sensors to “smart” shelves in retail stores — zooms its way into our servers to be ingested, warehoused, analyzed and (ideally) levera

Parsley Energy Grows Drilling Inventory 73% with Permian Acquisition

Parsley Energy (NYSE: PE) announced in its Q1’17 earnings call that it had closed the acquisition of about 71,000 acres and associated assets in the Permian Basin from Double Eagle Energy Permian LLC. The acquisition — which spans Dawson, Andrews, Martin, Howard, Midland, Glasscock, Upton, and Reagan Counties — increases Parsley’s total leasehold in the Permian to about 230,000 net acres and grows its net drilling inventory (in terms of locations in priority target zones) by 73 percent: The Dou

Robotic Assisted Surgery | Houston Methodist

Robotic-assisted surgery is a minimally invasive laparoscopic surgery that uses a robotic interface to control surgical instruments. With this specially designed system, the surgeon gets a magnified, three-dimensional view of the surgical area and is able to maneuver instruments more precisely during complex and delicate procedures.After making a few small incisions, each about the size of a dime, the surgeon inserts special tools called trocars that are equipped with small surgical instruments

Case Study: TWiT.tv

From its humble beginnings with a single podcast, TWiT.tv is now poised to become “the CNBC of tech” — powered by its partnership with Ustream. Since 2005, the shows of TWiT.tv have provided news, commentary, help, how-to and perspective on the latest trends in digital tech from seasoned experts and journalists. Beginning with a single podcast called This Week in Tech (the source of the acronym TWiT), the online broadcaster now offers more than 20 other top-ranked shows, including This Week In

NOV Banks on Growing Demand for Longer Laterals, Improved Monitoring

On April 27, 2017, National Oilwell Varco (NYSE:NOV) released its Q1’17 results to investors in its quarterly earnings call. During the first quarter, the company booked orders for Highlights from Q1 also included introduction of a new coiled tubing string, two new condition-based monitoring (CBM) systems, and new technology for tubular inspections, as well as two key success stories involving NOV equipment. NOV’s new QT-1400™ is the strongest coiled tubing string available on the market today

Adaptive Content: Using Big Data to Evaluate the User Experience

Not so very long ago, a website was a website and that was that. No matter who you were, where you logged on from, or whether or not you’d been there before, the experience was the same, visit after visit after visit. Then we started getting better at tracking data and using it to customize the experience — think Amazon’s recommendation engine or the ability to include recipient names in your emails. Enter personalization. Then along came mobile devices, and we started to see the cracks in thi

Press Release: Firehouse Subs and GoodData Win 2017 Nucleus Award for 683 Percent Return-On-Investment

National sandwich chain Firehouse Subs is one of 10 organizations to receive the 2017 Nucleus Research Technology ROI Award, for its implementation of the GoodData Enterprise Insights platform with return on investment of 683 percent. Previous recipients of the award include GoodData customers MediGain in 2016 and Raise in 2015. “This recognition is a true honor, a credit to our partnership and a testament of the value this platform provides to our franchise com
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